Kiimento · 2026
I executed an influencer marketing and UGC content creation campaign for the new Kiko Original mini camera. The campaign focused on pre-launch marketing and generating interest on Instagram.
The primary objective was to drive sales directly to Kiimento's website by creating authentic content about the new kiko mini camera. The product is a collectible camera sold in a blind box format, available in six different colorways. The campaign's key messages emphasized receiving the product before anyone else, highlighting the authentic photography look over filters, and revealing the specific color of the camera received.
I designed and produced UGC material for Instagram, showcasing the unboxing of the camera and real-life use cases. The videos and photos were created entirely unscripted to ensure the initial reactions were as authentic as possible, avoiding the look of a traditional brand advertisement. The visual content was shot in a vertical format for Reels and Stories, as well as in a 4:5 or 1:1 aspect ratio for Instagram carousels. The entire content creation process was managed efficiently through influencer marketing platform.
I delivered four distinct Instagram content pieces for the project, consisting of an unboxing video revealing the surprise color, a video showcasing the camera's everyday use along with its photo dumps, and a photo carousel where the camera is a natural part of daily life. Additionally, the package included an optional story set designed to drive traffic to the website. All content included official Instagram paid partnership labels, an #ad tag at the beginning of the caption, and a clear call-to-action to the website.
All four campaign deliverables were successfully submitted and approved by the client on The Cirqle platform. The materials were delivered according to the specified deadlines before the official campaign publication window began. At the time of reporting, one-third of the campaign posts were already live.